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PSB Insights Internet Privacy Notice

This website is operated by PSB Insights LLC and WPP Brands U.K. Ltd., PSB UK (“PSB”, “we” or “us”).

We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy notice contains important information about how we use your personal information. If you just want to know about how we use cookies please click here to see our cookie page.

What information do we collect?

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. At times we may request that you voluntarily supply us with personal information or you may choose to provide us with your personal information by emailing us via the “Careers” and “Contact” sections of this website. Generally this information is requested or provided when you want us to provide you with information.

We may gather the following information about you when you use this website:

  • Name
  • Address
  • Email address
  • Telephone number
  • IP address (a unique identifier for your computer or other device)
  • Mobile device ID
  • Personal information that you disclose if you contact us via the “Contact” section of this website
  • Personal Information that you disclose if you contact us via the “Careers” section of this website. When submitting a job application to us you may submit your CV (and this will include your employment history, education history and may include interests, hobbies or sensitive personal information e.g. ethnic origin)
  • We may also ask for consent for additional information to complete survey research processes

How do we use it

We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below:

How we will use your personal information Our legal basis for processing
To provide you with information and materials that you have requested e.g. via our “Contact” section. To have you complete our surveys, polls or research sites. Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. Our legitimate interests – we use your business related contact information such as your work email address to communicate such information to you.
To respond to specific queries you may raise regarding PSB and its various operating companies and brands; Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
To provide you with better ways of accessing information from this website and other PSB Websites; Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.
To process and consider your queries and requests such as those submitted via or pursuant to the “Contact” and “Careers” section, such as job applications. If you have asked us to keep you informed of other opportunities at PSB, we may periodically contact you by any means provided to or available to us (such as email, post, SMS, social media, phone) to tell you about these; Our legitimate interests – we use your personal information to assess the information you have submitted to us and to communicate and respond accordingly. For example, if you submit a job application, we will need to keep you updated throughout the application process.
To allow you to submit information to our new business teams; Our legitimate interests – we only use your personal information to assess the information submitted for new business purposes.

For how we use your information that is collected using cookies and similar technologies please see the “Cookies” page here.

Do we pass your information to third parties?

We may send your personal information to other PSB and WPP group companies, affiliates and third parties to help us process your personal information for the purposes set out in this notice. Further details of our group companies can be found here.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required or permitted by law (such as third parties who provide services on our behalf), and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud. We will always take steps to require such third parties to keep your personal information confidential.

How do we use your information for marketing

We will only provide information to you that you have asked for via the website.

Where do we send your information?

We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.

How long do we keep your information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law. For example, following a job application we may keep your information to inform you of any other opportunities that become available; however, we will only keep your information for a limited period and your details will not be kept longer than is reasonably necessary or as required by law.

How do we protect your information?

Under 13 year olds

This website is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

Your rights

You are entitled to ask:

  1. for a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. to have any inaccuracies in your personal information corrected;
  3. if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  4. to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).

Please contact us using the details set out below if you would like to exercise any of these rights.

You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner’s Office (http://www.ico.org.uk)

How to contact us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us via:

Privacy Officer, PSB Insights, 1801 K Street, 9th Floor, NW Washington, DC 20006

Toll-free Number: +44-800-208-8190
Email: [email protected]

Changes to this privacy notice

We review this privacy notice on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy notice at any time. The updated privacy notice will be posted on our website. You are encouraged to review this privacy notice from time to time.

Responsible Disclosures

PSB appreciates and values the identification and reporting of security vulnerabilities carried out by well-intentioned, ethical security researchers. Please read our Responsible Disclosures Policy in full.

Effective Date

This privacy notice was last updated to V1.6 May 2023.