Morgan is Vice President and lead of PSB’s Social Intelligence Research discipline. Morgan has established PSB Social as a valued strategic partner to their clients by staying at the helm of innovative behavioral insights.
Morgan has managed the analytics arms of high-tech SaaS firms that specialize in building AI to better contextualize perceptions, attitudes, and behaviors predicated on text derived from myriad input. She is a graduate of Cornell University with 10+ years experience in social research, particularly related to societal insights, behavioral economics, consumer experience, emotional connection, satisfaction, and motivation.
During her tenure at PSB, she has augmented social intelligence research methodologies for renowned global brands. Morgan is a respected expert in the MRx community, notably presenting at Quirks NYC 2022 with longstanding partner Microsoft. The Social Intelligence Lab recognized her as a Pioneer for their 2023 Social Insider 50 alongside accomplished industry peers.