The PSB Charter
Big, bold, brilliant research can be transformative. This informs our beliefs and guides our work — with each other, and with our clients.
We believe research is an art and a science
We work as hard on framing the questions as finding the answers
We design pioneering research models so unique they only exist once
We drive for synthesis over summaries and strategies over stats
We deliver surprising outcomes as well as practical outputs
PSB by numbers
At a glance
history
47
years in business
team
95
team members uncovering insight around the world – and growing
work
400+
clients partnered with to break boundaries – and counting
reach
85+
partner agencies globally
We’re global
Seattle
Washington D.C.
New York
London
Denver
Dubai
Portland
Los Angeles
Seattle
Washington D.C.
New York
London
Denver
Dubai
Portland
Los Angeles
Seattle
Washington D.C.
New York
London
Denver
Dubai
Portland
Los Angeles
Connecting the dots around the world
Our values
Solve Smart
We think outside the box to find new and innovative solutions that get the job done.
Cultivate Collaboration
We value diverse opinions, backgrounds, and fresh ideas. We show up with empathy, respect, and kindness for each other, our partners, and our clients.
Drive Decisions
We give our clients clarity, synthesis, and judgment so they can make smart, strategic decisions that drive meaningful results.
Elevate Excellence
We continually refine our craft, embracing new knowledge and methodologies to deliver insightful, impactful research.
Our people
A rich history of unlocking insight
2023
PSB acquires Stratesci, enhancing expertise in disruptive methodologies.
2017
PSB becomes the agency of record for the US Census 2020.
2015
PSB positions Ford’s #1 seller F-150 as toughest truck on the market.
2010
PSB begins partnership with Time and Nestle for the American Values Survey, presented at Aspen Ideas Festival.
2005
PSB pioneers voter database, and Penn advises Blair, helping Labour secure third term.
2000
PSB advises Microsoft during antitrust lawsuit, creating Bill Gates “blue sweater” ad.
1996
Time dubs Penn & Schoen “Masters of the Message” after Clinton’s 1996 win.
1977
Penn & Schoen founded in NYC, inventing overnight polling.
