PSB Insights conducted research to explore how brands address these challenging topics, what’s working, not working and why. Leveraging PSB’s AdLab system, we:
- Identified 30 ads that dealt with racial justice, the pandemic, and/or other social issues that aired in late 2020/early 2021
- The ads covered a broad range of brands and industries
- All ads were tested among the general population, n=150/ad
To download this report, please click here.