In the PSB Generations study, we have incorporated ‘cusp’ or ‘micro’ generations – six generations, not four. The typical modelhas 15-20 year ranges and on further examination, the older and younger groups within these generations look different so we focus on generations that are ~8-11 years each, including “Jones” and “Xennials” with the breakouts as follows:
• Baby Boomers, 66 to 75 (1946 – 1955)
• Generation Jones, 57 to 65 (1956 – 1964)
• Generation X, 46 to 56 (1965 – 1975)
• Xennials, 36 to 45 (1976 – 1985)
• Millennials, 25 to 35 (1986 – 1996)
• Gen Z, 15 to 24 (1997 – 2006)
About PSBs Generations Research: N=3001, representative sample, weighted to the US Census.
Focus areas: Life assessment, living the American Dream, issues facing the country, the impact of the pandemic, work and school from home, use of technology, trust, race, and more! We have several reports, including one focused on Gen Z and another looking across all six generations.
Please contact to discuss how this research can be customized for your organization.