Our Public Work
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The AI Equation: 2024 AI Business Impact Research PSB Insights is proud to have partnered with Unisys on groundbreaking research exploring the impact of AI on businesses. The findings reveal a critical truth: artificial intelligence is rapidly reshaping the business landscape, and organizations must adapt strategically to thrive in this new era. |
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HSBC: Seizing Uncertainty PSB Insights partnered with HSBC on “Seizing Uncertainty,” a groundbreaking study exploring how individuals and business leaders navigate today’s volatile landscape. Uncovering the “Confidence Loop” and how effective decision-making really happens, this research reveals how mindset, information networks, and emotional intelligence combine to drive effective choices. |
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Public Wise: The War in Gaza and Voter Dynamics: Insights for 2024 This research from Public Wise reveals that the War in Gaza is one of many issues, alongside the economy, abortion, and immigration, shaping voter opinions as we head into the 2024 election. The goal with this project was to determine how many voters, and who, are at risk of sitting out this election, and explore whether there are effective messages that could persuade them to remain in the electorate. |
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African Youth Survey: South Africa Special Report The African Youth Survey provides valuable insights into one of the world’s most significant demographics. With over a billion people under the age of 30 and an additional 30 million turning 18 every year understanding this population is crucial. Generously supported by the Ichikowitz Family Foundation, this study is utilized by governments, private sector organizations, and civil society to gain insights into the aspirations, concerns, and attitudes of Africa’s youth. Since its inception in 2020, the African Youth Survey has conducted over 15,000 interviews across 25 countries across the continent. |
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Digital Wellbeing Ithra-Sync’s Global Digital Wellbeing Survey is a regular study conducted across 35 countries. This extensive study, the largest of its kind, was inspired by one of the most challenging issues of our time: how to reap the benefits of the information age while simultaneously promoting health, safety, social cohesion and more. This two-way balancing act – optimizing the benefits of technology while reducing harms – is at the heart of digital wellbeing. |
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Fannie Mae’s National Housing Survey The National Housing Survey (NHS) is the longest running (and only nationally representative) survey on the US housing market. |
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Arab Youth Survey For 14 years between 2008 and 2022, PSB was the lead research agency behind the Arab Youth Survey, one of the most comprehensive pieces of public research in the Middle East. The survey was published annually, becoming an essential comparative tool to help policymakers, opinion leaders and the media understand the region’s most important demographic: its youth. |
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What it Means to be Asian in America The Pew Research Center worked with PSB Insights to conduct large-scale qualitative research to better understand the experiences of Asians in America. The research was driven by a desire to break down what can often be monolithic reporting on the Asian American experience and dig deep into the unique experiences of each ethnic community. |
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HRC Equality Rising: LGBTQ+ Workers and the Road Ahead In 2023, the Human Rights Campaign (HRC) worked with PSB Insights to explore the experiences and challenges faced by LGBTQ+ workers in America. The survey covers topics related to authenticity, safety, values, discrimination, and more. The research surveyed 3,044 adult workers in the United States, inclusive of 2,002 LGBTQ+ workers and 1,042 non-LGBTQ+ workers to inform this foundational work. |
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Human Rights Campaign (HRC) Covid Impact on LGBTQ+ In partnership with PSB, HRC has generated monthly press releases highlighting the disproportionate impact of COVID-19 on the LGBTQ+ community. These releases have garnered widespread coverage from a range of major news outlets and targeted publications, including NBC News, VICE, Huffington Post, NY Daily News, Metro Weekly, and Advocate. Highlights from the research have also been prominently featured in several interviews and features with HRC’s President Alphonso David. |
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The 2020 US Census Communications Campaign PSB Insights served as the lead research agency for the 2020 Census Integrated Communications Campaign. The Census Bureau needed to execute a research-based communications campaign that inspired every person living in the United States on April 1, 2020, to complete or be represented on a census form – especially hard-to-count groups. From 2017 to late 2020, PSB Insights conducted over 130 focus groups in 12 languages and in 36 states and territories, surveyed over 145,000 people in nationally representative surveys, and carried out two national market segmentations to generate tailored audience insights. |
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MassMutual Happiness in Retirement Study In partnership with MassMutual, PSB Insights conducted a survey of 2,000 American household financial decisionmakers to better understand retirement. The study compares expectations of pre-retirees to the experiences of actual retirees to better understand the perceptions versus reality of retirement and determine how one can feel happy and relaxed in retirement. |
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Motion Picture Association of America (MPAA): American Parents’ views of Movie Ratings PSB Insights worked with the MPAA to develop a comprehensive, quantitative view of U.S. parents’ perceptions, attitudes, and expectations regarding movie content and the film rating system. In addition to survey interviews with 1,500 parents of children aged 5-16, PSB used advanced analytics to uncover how parents view and utilize the rating system and identified specific content concerns and how they are associated with different rating levels. |