PSB Labs

Methodology mixology

Boundary-blasting research that uses innovative, advanced methods and models to crack problems open and propel you forward. Get the edge, stay ahead.

Duo MaxDiff

I need a magic formula to convince customers my brand is worth it.

Get it
Risk MaxDiff

Which ticking time bombs should I defuse first?

Handle it
Integrated MaxDiff

How do I stay ahead of constant change without getting stuck in an endless research loop?

Fix it
Integrated DCM

How do I keep tabs on my product’s performance without bleeding cash?

Manage it
Guided DCM

I want the secret to staying one step ahead of what customers want.

Have it
Kano CM

Which features will make my product irresistible — and which can wait?

Solve it
Message CM

How do we crack the code on messaging that flips the switch for consumer action?

Crack it
Narrative Intelligence

How can I dominate the market and leave competitors scrambling?

Sort it
Unstructured Data

How can I get an edge and outsmart competitors? I need a secret weapon.

Find it

Numbers that do the talking

Key Stats

choice models

120

choice models built in the past two years

purpose-built models

7

unique models, purpose-built to solve real client problems

social impressions

933m+

social media impressions analyzed

unstructured data

85%

of world's data is unstructured (on average)

Knowledge that changes the game

Make the impossible probable

Let's talk