PSB Labs

Methodology mixology

Boundary-blasting research that uses innovative, advanced methods and models to crack problems open and propel you forward. Get the edge, stay ahead.

Narrative Intelligence

How can I dominate the market and leave competitors scrambling?

Sort it
Guided DCM

I want the secret to staying one step ahead of what customers want.

Have it
Unstructured Data

How can I get an edge and outsmart competitors? I need a secret weapon.

Find it
Message CM

How do we crack the code on messaging that flips the switch for consumer action?

Crack it
Risk MaxDiff

Which ticking time bombs should I defuse first?

Handle it
Duo MaxDiff

I need a magic formula to convince customers my brand is worth it.

Get it
Journey MaxDiff

How do I turn a customer journey into a competitive advantage?

Own it
Integrated MaxDiff

How do I stay ahead of constant change without getting stuck in an endless research loop?

Fix it
Integrated DCM

How do I keep tabs on my product’s performance without bleeding cash?

Manage it
Kano CM

Which features will make my product irresistible — and which can wait?

Solve it

Make the impossible probable

Let's talk

Numbers that do the talking

Key Stats

choice models

120

choice models built in the past two years

purpose-built models

7

unique models, purpose-built to solve real client problems

social impressions

933m+

social media impressions analyzed

unstructured data

85%

of world's data is unstructured (on average)

Knowledge that changes the game