Brand building, backed by data
Understanding how consumers see your brand and avoiding risk is key to success. We give you the data-driven insights and proactive strategies you need to navigate uncertainty and build a resilient brand.
Brand reputation tracking
Tap into the true voice of your customer
Custom approach
Sharp insights are the key to getting the brand right, but generic frameworks and lengthy surveys return mediocre results. We build custom models to understand the drivers for your brand, in your industry, and among your customers.
Narrative intelligence
As marketers, we value storytelling. Instead of asking consumers to take surveys and give scores, we ask them to tell us a story. We then use AI to transform these stories into quantitative results and meaningful insights, empowering you to:
- Predict behavior with greater accuracy (and we have the data to prove it)
- Gain insight into non-conscious beliefs (what’s really driving their choice?)
- Uncover real, not just marginal, brand distinction
- Maintain retroactive flexibility (forgot to about innovation? New CEO have new priorities? Not a problem)
Crisis preparedness
Weather any storm with strategic pessimism
Know your opposition
Segmenting detractors based on their motivations and engagement levels gives you targeted strategies that let you address specific concerns while neutralizing potential threats.
Know your weakness
Threats can come from any direction, at any time. Be prepared by prioritizing the impact of potential threats to your reputational bottom line.
Be prepared to respond
Game out scenarios. Test messages. And do it in a safe space. So when a crisis hits, and the CEO is panicking, you can say, “We’ve planned for this.”
Build a brand that thrives in uncertainty