Powerful product positioning
De-risk your go-to-market strategy with powerful product research that lets you launch with confidence. Whether you’re in technology, healthcare, or finance, we help you get the right feature-benefit-price-package combination to breakthrough in the market.
strategic product development
Don’t make product decisions in the dark
The science of choice
In the real world, consumers don’t rate products; they choose them. They care less about features and functions, and more about how it makes them feel. Our research mirrors this real-world behavior, giving respondents a series of choices to figure out which product features, benefits, or packaging are true winners, which are just okay, and which will fail in market.
Smarter models, better insights
Our proprietary solutions step in where traditional choice modeling falls short. We take proven traditional methodologies like Discrete Choice and MaxDiff and Kano, and use them in fresh ways to answer client questions that others can’t.
Human-centered decision making
Our choice models give us more accurate data because they’re more human. We’ve built models that integrate open ended responses and reasoning to help you better predict actual in-market behavior.
Time to transform your product strategy