As a brand, you need to know what your drivers and points of distinction are. Brand research should translate into actionable strategies. However, traditional methods relying on scales and attributes don’t usually reflect how people truly perceive and engage with brands.
Our innovative Narrative AI solution moves beyond conventional scales by inviting people to share stories about a brand. Then, we extract importance and performance metrics from these narrative on the back end. This delivers more actionable insights that align with real consumer behavior.
Our custom-built Narrative AI approach gives you:
- Surprises – you can uncover insights you didn’t think to ask about
- Retroactive flexibility – you can look back and see performance on metrics that weren’t previously a priority
