Sometimes you have more than one goal from a campaign. You need to drive perceptions of innovation AND brand, or make sure brand messages don’t negatively impact value perceptions.
We’ve built a solution that allows us to efficiently uncover which benefits or features are the workhorses that can help your organization achieve two goals at once. Developed using the foundation of a MaxDiff, our Duo MaxDiff can be used for any two metrics to help uncover your customers’ true motivations.
