Determining the optimal feature/price mix for a product and accurately gauging consumer interest is key to getting ahead in a crowded market. Choice models can do this. But our purpose-built Guided DCM can do it better.
This solution embeds AI open ended follow ups, questions like ‘What was your biggest consideration when making that selection?’. Based on the response, the AI generates another, more probing question on how pricing and/or particular features impacted the decision to purchase.
