Manage risk, stay ahead of threats, and be prepared to respond in a crisis with insights that keep you informed and in front
Your brand’s reputation is an asset, a valuable one that needs to be protected.
Our Risk MaxDiff prioritizes brand weaknesses, empowering organizations to develop strategies for risk mitigation when, and ideally before, they come up against threats or barriers.
Which threats or barriers have the potential to derail the product or brand?
Which threats are broad, but not strong?
Where should we focus limited resources?
When (not if) a crisis hits, brand managers will be prepared.
Time to tackle that thorny problem