Unstructured Data

Uncover the raw truth of your market in the oceans of data that exist beyond spreadsheets and find the crucial insights that will transform how decisions are made.

Make smarter decisions, quicker

unstructured data

Turn unfiltered feedback into focused strategy and transform scattered signals into clear directions. We leverage unstructured data – social conversations, customer reviews, support emails, video content, and images – to give you a competitive advantage by pulling breakthrough insights out of the darkness of data.

Our approach to Unstructured Data lets you:

Spot trends before they appear in traditional metrics
Find patterns and connect dots that numbers alone can’t reveal
Use customer insights to drive innovation and come up with ideas that resonate
Turn stories into data you can use, giving you a fresh perspective and a genuine edge

From Unstructured Data you understand:

Emotions and Sentiments

Natural Language Processing surfaces feedback that shows you the real drivers behind customer behavior.

Emerging Trends

Catch trends across thousands of conversations.

Deeper Perception

Image analysis reveals how and where your brand shows up in the real world.

Topic Preferences

Topic modeling pulls out what matters most to your audience.

Time to tackle that  thorny problem

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